William V. Mars

Dr. Will Mars is the founder of Endurica LLC. An international leader in the failure mechanics of rubber, he has over 60+ peer-reviewed publications and several patents in the area of elastomer durability. Dr. Mars is a past editor of the journal Rubber Chemistry & Technology, and of Tire Science & Technology. He has received several awards for his scientific contributions and innovations, including the 2007 Sparks Thomas award of ACS Rubber Division, and the 1999 Henry Fuchs award of SAE Fatigue Design & Evaluation committee.

Dr. Will Mars has more than 25 years’ experience developing testing and simulation methods in the rubber industry. His professional focus on applying experimental and computational mechanics is in pursuit of better-performing rubber products across the world. Dr. Mars earned his Honors BSME with Polymer Specialization at the University of Akron, and his MS and Ph.D. degrees at the University of Toledo.